About me

With more than 25 years of experience in branding and design, I have helped build and transform some of the world's most recognised brands, including Coca-Cola, Cadbury and Unilever.
My career began at Michael Peters & Partners before I joined the newly formed Wickens Tutt Southgate as its first designer. During more than seven years with the agency, I progressed to Design Director, helping establish its reputation as one of the UK's leading branding consultancies.
I was subsequently headhunted by Coley Porter Bell, where I became Creative Director and later owner. I then joined Ziggurat Brands as Director before becoming Owner and Partner. Alongside leading major branding programmes for global clients, I built and managed creative teams, developed businesses, and gained extensive experience at both board and brand level.
In 2009, I established my own studio in the Cotswolds, where I continue to work closely with entrepreneurs, founders and business owners. I help organisations create distinctive brands from the ground up and reposition existing businesses to support their next stage of growth.
My approach goes beyond design. I immerse myself in my clients' businesses, building trusted relationships and uncovering the insights that lead to meaningful, effective branding. By combining strategic thinking, creative excellence and commercial understanding, I create brand identities that not only look exceptional but also deliver clarity, confidence and long-term business success.
Having led agencies, owned businesses and managed large creative teams, I bring a unique perspective that bridges creativity and commerce—helping ambitious businesses stand out, grow and thrive.