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About me

Alister Shapley is the founder and creative director of Applied Systems, a type-led brand design studio working with organisations going through change.

With a background spanning brand strategy, visual identity, placemaking, and typography, Alister develops distinctive identities rooted in research, context and purpose. His approach considers how organisations are perceived, what they need to communicate and how a coherent visual language can support that across every touchpoint.

Applied Systems works across brand strategy, brand design, and custom typography. Typography is treated as more than a decorative element: it is a repeated and recognisable part of a brand's voice, helping organisations communicate with clarity, consistency and distinction.

Alongside client work, Alister designs and publishes commercial fonts, lectures and mentors emerging designers, and speaks about branding, typography and design's influence on culture and perception.

Details

AvailabilityLooking for work

ContractFreelance, Part time, Remote

LocationStockport, Cheshire, United Kingdom

Skill LevelSenior, Director

Tagged Job TitlesBranding Designer, Typographer, Graphic Designer

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Skills

Brand / Logo Design, Branding, Editorial Design, Print Design, Typography, Web Design

Sector Experience

Architecture, Arts, Branding, Business Management, Consulting Services, Creative Services, Design, Engineering, Non-profit

Activity

Connections15 Followers15 Following93

Likes2

Creativepool member since 14 December 2020

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