About me
A creative and methodical copywriter with a keen eye for detail, who has spent more than a decade writing compelling content and contributing big ideas to campaigns for brands including Barclaycard, Sky, Clover Butter, LegalZoom and Singapore Airlines.
Experienced at crafting copy that connects with customers and prospects across all platforms and devices, inspiring actions, building relationships and generating loyalty.
Adept at translating complex subjects and product offerings into clear, emotive copy that appeals to both deeply informed and less knowledgeable customers.
On the market for exciting and challenging freelance and permanent copywriting roles after a year working part-time while caring for a sick relative.
Key Skills
Writing and researching copy for a wide variety of communications, including video scripts, adverts, white papers, presentations, pitches, emails, web and social.
Taking ownership, managing and delivering to deadlines, and liaising with stakeholders to drive jobs to completion.
Proofreading and copy editing to exacting standards, guaranteeing pitch perfect tone of voice and impeccable grammar even under considerable time pressure.
Editing web content with Wordpress, creating email marketing campaigns with Mail Chimp, building landing pages with Unbounce, tracking results with Google Analytics and scheduling social using Hootsuite.
Creating eye-catching, snappy and accurate product descriptions that grab a customer's interest and compel action by bringing benefits to life.
Skills
Advertising, Copywriting, Digital Marketing, SEO
Sector Experience
Automotive, Digital (SEO, PPC, SEM...), Finance, FMCG, Telecoms
Clients
Ballantine's 12, Barclays, BSi, Cadbury's Creme Egg, Canal+, Carphone Warehouse, Clover, Direct Insurance, Dixons, HP Printers, HSBC, ISG Insurance, Lebara Money, Lloyds, Morrisons, Mumtel, Opal Telecom, Orange, Other, Qatar Airways, Rail Europe, Re:creation, Renault, Samsung, Saxo Bank, Singapore Airlines, SureMen, Telecoms, The Army, The TA, Travel & aviation, Unilever, volkswagen, Zurich Insurance
Alistair has been a Contributor since 12th December 2017.