About me

Alissa is CM's first Chief Production Officer and a sixteen-year veteran of the agency. Building on her experience in production-related fields, she founded and grew our original live-action studio to meet the intense content demands of complex global brands. More recently, Alissa recognized the need for a new kind of content service—one that incorporates MarTech and AdTech and helps complex, global brands pivot to creative automation, optimization at scale, and performance marketing in a streamlined, ultra-efficient way. The result was a digital production studio that effectively modernizes the content creation cycle for entire digital brand ecosystems by uniting technology, data, creative, and media. Today, Alissa not only leads the production discipline at CM, but also partners with other Omnicom agencies with global brands in need of the holistic, sophisticated services that we provide.

Alissa's client experience is uncommonly vast, given the scope and breadth of our content and production studios, but some of the brands she has impacted include Apple, Nike, Citibank, BMW, Mars Inc., the U.S. Army, Burger King, and Harley-Davidson. Prior to joining CM, Alissa worked extensively in traditional production, primarily in the Chicago agency world, overseeing project operations and managing production standards.

Skills

Content, Creative, Creative Direction, Digital Art, Digital Marketing, Production

Sector Experience

Audio / Visual, Automotive, Design, Fashion, Food & Beverages, Healthcare, Lifestyle, Retail, Telecoms, Travel & Leisure

Clients

Apple, AT&T, City National Bank, Diageo The Bar, DirectTV, Intuit QuickBooks, Johnson & Johnson, Nike, Nissan North America, US government