About me
Ali is an experienced and highly awarded Strategist. She's CSO at VML for Australia and NZ, leading a band of twisty thinkers across both markets in brand, social, business and design strategy. Ali has worked in her native London at TBWA and W+K as well as in Europe in marketing to Apple. She moved to Australia in 2006 and loves the moxie and ingenuity of the industry in Australia and NZ. Ali has been part of the team that won effective agency of the year twice and has won five Gold, ten silver, six bronze effies as well as Cannes, WARC and Spikes strategy and effectiveness awards
Recommendations
- Currently No Recommendations
Achievements
Annual 2026 JudgeEffectiveness
Location
Sydney, Australia
Creativepool member since 18 March 2026