About me

My collective experience encompasses many disciplines, the focus being on the creation and deployment of digital communications. There has been a seismic shift in the way we take in information. Content needs to be atomized, distributed and reconstituted in meaningful, highly accessible ways in order to compete with the amount of digital noise out there. Over the past 6 years I have worked in the biotech and pharmaceutical industries delivering art direction, strategy, design, marketing and communications in a variety of media. I have worked on several launch brands including directing a global launch this year.

I have been working to create new ways to connect people in this brave new digital world in which we find ourselves. It's not just about digitizing print assets but rethinking the entire engagement approach. I have many years of experience designing and prototyping interfaces across multiple platforms while working closely with programmers to develop beautiful context based