. . .

About me

Over the last 16 years, I've worked for some of London's top agencies (R/GA, AKQA, Karmarama, DigitasLBi et al) on the world's most-loved brands (Dulux, Guinness, Nike, British Airways, IKEA, etc). Most recently, I've been working at Blippar, exploring the creative intersection where visual search meets augmented reality.

Along this journey, I've noticed how little gender diversity has changed. So I founded Creative Equals, an initiative to move every creative department 50/50 from the bottom to the top over the next five years.

Here's why.

- Just 24% of advertising's creative agencies are female

- 12% of CDs are female

- You can count the CCOs in London on one hand.

What started as an 'initiative' is now a powerful force for change. We are partnered with the UK's leading organisations, including Cannes Lions, D&AD, Creative Circle, BIMA, IPA, WACL, SheSays, Creative Social, Stripes, Silicon Beach, The Girlhood. Some of our stories have been featured in The Times, The Guardian, The Evening Standard, Campaign, The Drum, Creative Review and LBBOnline.

And, more importantly, the first of the UK's most forward-thinking agencies are trailblazing real change with us, including R/GA, AnalogFolk, Mr President, DigitasLBi, Wunderman, Creature London.

As part of this work, I've become a BIMA Hot 100, D&AD Judge and Campaign Top 10 Trailblazer.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesCreative Director

Achievements

Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.

Contributor:

Ali has been a Contributor since 7th February 2017.

Invitex3Influencer:

Ali was recognised as an Industry Influencer on 7th February 2017

Top 100 Creative Leaders

See all achievements

Recommendations

Currently No Recommendations

Activity

Connections0

Followers261 Following1

Likes0

Creativepool member since 7 February 2017

Ali's work

Cannes Lions 2017: Influencer Lunch

9,581
17

Cannes Lions 2017: Influencer Lunch

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.