About me

I'm currently BBDO Guerrero's Head of Art. Before this, I worked at TBWA\Santiago Mangada Puno for a decade.

I took home the Philippines' first Gold in the Young Spikes Competition in 2010. In 2013, my team gave the country its first Webby Award for a short film called "Gift of Life." Our project, Shokobutsu Hana Water Billboard won the Grand Clio award in 2015. Some of my works have also been recognized in Cannes, D&AD, The One Show, LIAs, Spikes, Clio Awards, The Adfest, AMEs, Digital Asia Awards, The Boomerangs, The Ad Stars, The Adobo Design Awards, and The Kidlat Awards.

I was part of the 2014 and 2018 National Digital Arts Awards and the 2018 Kidlat Craft juries. I was a competition director for The Kidlat Awards in 2016 and 2017, and a board director for The 4A's Creative Guild of the Philippines 2020. In 2015, I was ranked the Philippines' #2 Art Director and #4 Creative Director in the annual Adobo Magazine Creative Rankings. I've also given numerous advertising talks in San Beda University, Polytechnic University of the Philippines, National University, the University of the Philippines Diliman, and my alma mater, the University of the Philippines Los Baños.

Throughout my fifteen-years in advertising, I've handled almost all major brands from Retail to QSRs, FMCGs to CSRs, Telcos to Tech, Auto to Alcohol, Pharma to Petcare, Design Festivals to Movie Festivals, and many more. I've helped create campaigns for brands like Globe, Smart, Snickers, M&Ms, Bench, Penshoppe, Johnnie Walker, Emperador, Pepsi, Mountain Dew, Nissan, Isuzu, Ford, Del Monte, Adidas, Jolibee, KFC, SPAM(R), Energizer, Department of Tourism, Facebook, Google, Unilever, and P&G.

Skills

Advertising, Art Direction, Brain storming, Brand / Logo Design, Branding, Communications, Consultancy, Content, Copywriting, Creative Direction, Digital Art, Digital Marketing, Direct Mail, Editing, Event Design, Fine Arts, Graphic Design, Illustration, Image Retouching, Performing Arts, Photo Editing, Photoshop, Point of Sale Design, Print Design, Script Writing, Social Media, Storyboarding, Typography

Sector Experience

Advertising, Creative Services, Design

Awards

ADFEST Award - Bronze, ADFEST Award - Finalist, ADFEST Award - Silver, AME Award Silver, Cannes Lions - Bronze, Cannes Lions - Shortlist, Clios - Bronze, Clios - Grand Award, Clios - Shortlist, D&AD Award - In-book, D&AD Award - Wood Pencil, Kidlat Award, LIA Award - Silver, New York Festival - Finalist, One Show - Bronze Pencil, One Show - Merit, Spikes Asia - Bronze, Spikes Asia - Gold, Spikes Asia - Shortlist, Spikes Asia - Silver, Webby Award

Clients

Bench Clothing, Del Monte, Department of Tourism Philippines, Energizer, Facebook, Frito Lay, Globe Postpaid, Johnnie Walker, Jollibee, M&M's, Mountain Dew, Old Spice, PepsiCo, Snickers, SPAM®

Ranking
#13 Ranked Creative
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Currently No Recommendations
Achievements
Top 25 Creative Project featured:Old Spice "The Smell That Never Dies"
on 24th March 2021
Project featured:Energizer/Manikako "Gift Of Life"
on 26th March 2021
On the web
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
Makati
Skill Level
Middleweight, Senior, Director
Languages
English and Filipino
Creativepool member since 6 January 2016