About me

Everything you write should be helpful so here: call your mom, drink more water.
My name is Ali Rodriguez, a content marketing specialist, strategist, and storyteller based in Toronto. For the past 4 years I've spent my time generating content, stories, and marketing strategies for B2B businesses and different online publications.

In my most recent role at Vena Solutions, I was accountable for virtually all content marketing initiatives to drive traffic, generate leads, and raise awareness about our brand.

From content creation—in the form of blog posts, infographics, case studies, landing pages and emails—to content strategy—editorial calendar, messaging templates, social media strategy—I was in charge of generating content and campaigns that combined our business objectives with the needs of our audience.
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My motto is the following: behind every computer screen—on the receiving end of every blog post, every landing page, every A/B tested email—there's a human being with their own hopes and fears and desires, and the best way to resonate with them is to speak to them human to human, addressing both their fears and their goals conversationally and with empathy.

As a writer, I've been published by The Huffington Post, the Ottawa Citizen, and many other publications.