ABOUT

PHYGITAL CONCEPT
Digital boots are purchased in-game, as an extra to go with Fortnite skins. (Fortnite has a dedicated section of footwear accessories called "Kicks".)
Part of the profit goes to supporting Unicef’s “Children Under Attack” campaign.
The result: while blasting away at their enemies, Fortnite players can help save kids’ lives.

HOW COMBAT BOOTS CAN BE AGGRESSION-FREE
Each pair combines military design elements from three non-allianced countries, making it 100% neutral.
Players choose which design elements go together. And have the option of buying real world versions of the boots – from whichever fashion brand collaborates.

Reviews for concept:
- Richard Denney, (ECD, St Lukes): ‘Game-changing’.
- Walter Campbell (Screenwriter on ‘Under the Skin’): ‘This is interesting - very direct - A core truth - very simple’.
- David Hieatt, (founder of Hiut Denim Co): ‘Looks great’.
- Chris Bovill, (ex-Executive Creative Director, 4Creative): ‘Lovely idea. Simple and powerful’.
- Sir John Hegarty, (founder Garage Soho): Asked companies at Garage Soho if they’d want to sponsor.
- Vicki Maguire, (Executive Creative Director, Havas): ‘Nice work’.
- Ben Walker, (ECD, Who What Why London): ‘Great idea’.