About me

Senior copywriter with experience working for agencies and clients such as Jung von Matt, Publicis.Sapient London, TBWA Paris, Geometry Global and the Boston Consulting Group.

I like working in any channel, as long as ideas and good writing are involved. Am all over the place tone-wise too. No house style.

CHANNELS/ SKILLS: digital, integrated, social, web content, SEO, TV, video, radio, OOH, print, apps, eCRM, direct, pack copy, experiential, brochures, magazines, editing, proof-reading, internal comms, retail, B2B, B2C, brand development, manifestos, tone of voice

SECTORS: fmcg, financial, automotive, fashion, alcohol, sport, tech, telecoms, luxury, pharmaceutical, not-for-profit, film, music, tourism, government, employer branding


Gold, Das Plakart, for Sixt Car Hire poster.

Gold, Ramses Radio Award, for Afri Cola radio ads.

Silver, Art Directors Club, for Afri Cola radio ads.

Bronze, Art Directors Club, for BMW world map press ad.

Bronze, Art Directors Club for Sixt rent-a-car "Arabic" poster.

Best Radio, ARD Radio Award, for Afri Cola radio ads.

Best Short, Greenwich Film Festival for "Grandpa."

Best Short, Berlin Film Festival for "Grandpa."

Best Short, Villeurbanne Film Festival for "Grandpa."

Golden Boot Award, Portobello Film Festival for "Grandpa."

OTHER SKILLS: Photoshop / InDesign, iMovie, fluent German, ok French, chess, music-making.

Monday, Wednesday and Friday evenings I have dialysis from 6 pm, but can work remotely.

Thank you for having a look and please view my portfolio at alexwilsonsmith dot eu


Advertising, Art Direction, B2B, brand definition, Branding, broadcast, brochures, Copywriting, CRM, Digital Marketing, Direct Mail, ecrm, Experiential Marketing, Film, Internal Comms, magazine content, magazines, manifestos, ooh, Pack copy, Point of Sale, Print, Radio, retail, Script Writing, SEO, Social Media, Television, tone of voice, Video

Sector Experience

Automotive, Banking, Charity / Not for profit, Communications, Employer Branding, energy, Fashion, Film (Short / Documentary), Finance, FMCG, Food & Beverages, Health, Information Technology, New Media, Pharmaceutical, Sports, Telecoms


ARD Radio, Art Directors Club, Berlin Film Festival, Das Plakart, Greenwich Film Festival, Portobello Film Festival, Ramses Radio, Villeurbanne Film Festival, WARC Content Long Term Effectiveness Award


Adidas, afri cola, Alfa Romeo, Allianz Global Assistance, Audi, Benson & Hedges, Benson & Hedges Raw, Berlin Brandenburg Airport, Blue Yonder, BMW, BMWi, Boston Consulting Group, British Heart Foundation Charity, Bulliet Bourbon, citizenM, Daimler Chrysler Aerospace, Damco, Davidoff, Deutsche Bank, DHL, Dove, Dr Oetker, Emirates Airlines, Energiser, EuroNCAP, fitbit, Greenpeace, Groehe, Hallmark Cards plc, HP Sauce, HSBC, Huelsta, Iceland, IKEA, Indeed recruitment, Interoute, InvestEU, Jameson Whisky, Jim Beam, Kelloggs Special K, Klarna Credit, KPMG, Lastminute.com, Leica, Lever Comfort, lloyds banking group, Mars Chocolate UK Ltd, Mars Whiskas, Maserati, McDonald's, Mercedes-Benz, MINI, mtv uk, Neff, Nesle Fitnesse, NHS Information Centre, Nike, Nissan, Opel, Oracle, Orange, Peperami, property live.co.uk, Quadriga, Renaultsport UK, Rentokil Initial, Rodenstock, Rubicom, RWE, Sage, Sat1, Screwfix, Shell, Singapore Airlines, Sixt rent a car, Sky, Smart Car, Sony, sparkasse bank, Sukrin, Suzuki, Swiss Re, T-Mobile, Team Radar, UBS, Valery Gergiev, Vietnamobile, Vision Express, Volvo, Volvo Construction Equipment, VW Commercial Vehicles, Wirtschafts Woche

Currently No Recommendations
Project featured:BMW brand. Print.
on 2nd August 2016
Tagged Job Titles
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Middleweight, Senior
English, German, French
Creativepool member since 3 December 2015