About me

I am the Principal and Executive Creative Director of SumCreative, Inc. - a global luxury-branding agency

specializing in brand strategy, advertising, marketing, communication, media buying and planning.

In terms of my expertise, having enjoyed a successful career in London and New York, working for the worldrenowned creative agency The Arnell Group, I relocated to Los Angeles from London in 2003 to accept the first out of-house creative director of Guess

Alex's work

SUMMARY. The Designers.

Pringle of Scotland

7 FOR ALL MANKIND Global Communication Launch

LOEWE

MONSOON. Create a Storm

MARCIANO

PROGRESSIVE FASHION MOVEMENT 999

G-SHOCK BY CASIO

babyGAP

Miss Me® Paradise

CULT OF 1NDIVIUALITY

ICEBERG / ICEJEANS

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