. . .

About me

I am the Principal and Executive Creative Director of SumCreative, Inc. - a global luxury-branding agency

specializing in brand strategy, advertising, marketing, communication, media buying and planning.

In terms of my expertise, having enjoyed a successful career in London and New York, working for the worldrenowned creative agency The Arnell Group, I relocated to Los Angeles from London in 2003 to accept the first out of-house creative director of Guess

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Alex's work

NAUTICA

29
0

NAUTICA

GUESS?

38
0

GUESS?

DO YOU MISS ME? SIGN LANGUAGE CHARI-TEE

1,036
0

DO YOU MISS ME? SIGN LANGUAGE CHARI-TEE

Miss Me® LOVE

38
0

Miss Me® LOVE

THE WORLD OF MEK CONQUER THE WONDERS OF THE WORLD

30
0

THE WORLD OF MEK CONQUER THE WONDERS OF THE WORLD

TOMMY HILFIGER PRESENTS THE ROLLING STONES NO SECURITY TOUR

637
0

TOMMY HILFIGER PRESENTS THE ROLLING STONES NO SECURITY TOUR

Rock Revival® Reviving American Icons: Easy Riders

155
1

Rock Revival® Reviving American Icons: Easy Riders

GAP KIDS

31
0

GAP KIDS

TINA TURNER FOR HANES

42
0

TINA TURNER FOR HANES

Rock Revival® Reviving American Icons: California Dreaming

72
0

Rock Revival® Reviving American Icons: California Dreaming

Pond's brand identity and packaging relaunch

262
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Pond's brand identity and packaging relaunch

MISS ME® ROMANCE IN PARIS

235
0

MISS ME® ROMANCE IN PARIS

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