About me

I am the Principal and Executive Creative Director of SumCreative, Inc. - a global luxury-branding agency

specializing in brand strategy, advertising, marketing, communication, media buying and planning.

In terms of my expertise, having enjoyed a successful career in London and New York, working for the worldrenowned creative agency The Arnell Group, I relocated to Los Angeles from London in 2003 to accept the first out of-house creative director of Guess

Skills

Advertising, Art Direction, luxury branding

Sector Experience

Advertising, Architecture, Audio / Visual, Brand Management, Branding, Creative Services, Design, Fashion, Marketing, Photography, PR, Print, Retail

Clients

7 for All Man Kind, 944, 9PLANET UNIVERSE, aRUDE, BASKIT, BLACKBOOK, Concord, CULT OF INDIVIDUALITY, Daimler Chrysler, DANSKIN, DON JULIO, G-SHOCK BY CASIO, Gap, GEIL, GLITTERATI, GUESS?, GUGGENHEIM  MUSEUM HANES, HENRI BENDEL, ICEBERG, ICEJEANS, KOOLABURRA, Loewe, MARCIANO, Marui, MEK DENIM, Mikimoto, MISS ME, MM COUTURE, MONSAC, Monsoon, NAUTICA JEANS CO., NEURO, NYX COSMETICS, Pond?s, PRINGLE OF SCOLTLAND, Reebok, RENA LANGE, ROCK REVIVAL, Rockport, Samsung, SUMMARY MAGAZINE, THE JOHN WALKER, THEORY, Tommy Hilfiger, VENETIAN HOTEL LAS VEGAS, ZINK, ZINK CANADA