ABOUT

Concept:
Show the joy a cat can bring even in the most stressful of contexts.

Execution
We transformed FELIX from just being a 2D animation into a 3D augmented reality cat. Using the latest digital technology, FELIX reacted in real time, uniquely to each individual, meaning no interaction was ever the same. With the help of a 40 metre digital billboard, FELIX turned Waterloo Station into his playground – delighting bored commuters with his mischief.