Alex Rose Creative Director

ABOUT

Concept:
Show the joy a cat can bring even in the most stressful of contexts.

Execution
We transformed FELIX from just being a 2D animation into a 3D augmented reality cat. Using the latest digital technology, FELIX reacted in real time, uniquely to each individual, meaning no interaction was ever the same. With the help of a 40 metre digital billboard, FELIX turned Waterloo Station into his playground – delighting bored commuters with his mischief.

Date created: March 2017 2017-03-01T00:00:00+0000
Date published: 2 December 2020 2020-12-02T11:35:16+0000

AWARDS

Campaign Tech winner
Creative Circle Award - Silver
The Drum Award
Webby Award

MADEIT CREDITS

Project featured: on 13th December 2020

Commuter Mischief

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