. . .

About me

Creative Direction. Trend Intelligence. Product Storytelling.
I help lifestyle, home, textile, and consumer brands turn trends into commercially relevant product direction.

As a Creative Director and strategic design partner, I help teams identify what is changing in the market, define the right color and aesthetic direction, and translate those insights into cohesive, buyer-ready collections.

My work can support the full creative process before production, including trend research, competitive analysis, collection concepts, color palettes, print and pattern direction, product development guidance, mood boards, brand decks, catalogs, and sales presentations.

With more than 25 years of experience across fashion, textiles, home furnishings, and product development, I bring together creative judgment, market awareness, and commercial thinking.

I work remotely with retailers, manufacturers, merchandisers, and lifestyle brands that need senior-level creative direction.

Available for freelance projects, consulting engagements, fractional creative direction, and remote collaborations.

Creative Direction:
Fractional Creative Direction
Collection Strategy
Product Line Direction
Brand and Visual Direction
Seasonal Concept Development
Creative Team Guidance

Trend and Market Intelligence:
Trend Forecasting
Consumer and Lifestyle Research
Competitive Market Analysis
Global Trade Show Research
Retail and Visual Merchandising Research
Color and Material Direction

Product and Surface Design:
Product Development Direction
Print and Pattern Direction
Textile Design
Surface Pattern Design
Artwork Curation
Collection Editing
Colorway Development

Buyer-Ready Communication:
Trend Reports
Mood Boards
Brand Decks
Buyer Presentations
Product Catalogs
Sales Materials
Visual Storytelling Systems
Newsletters

See full profile details

Work
Articles
Achievements
Activity

Alex Ortiz Follows

Damian Winter

Senior 3D Visualiser, Freelance

United Kingdom

Connect

View profile
Sia

Creative Director

United Kingdom

Connect

View profile
Yuko

Graphic Designer

United Kingdom

Connect

View profile
James

Creative Artworker, Bourne Leisure Ltd

United Kingdom

Connect

View profile
Lourdes Gonzalo

Broadcast Art Director

United Kingdom

Connect

View profile
Fanis Mourtos Photography

Greece

Follow

View profile
This Is Root

United Kingdom

Follow

View profile
Tarnovski Branding Studio

Romania

Follow

View profile
Arie Bruinsma

Photographer, AriebruinsmA

Netherlands

Connect

View profile
Jake Buchanan

Content Manager, The Prince's Trust

United Kingdom

Connect

View profile
Antonio Sansica

Freelance Graphic Designer • Photographer, Antonio Sansica

United Kingdom

Connect

View profile
John Koay

Chief Creative Officer, Omnicom Advertising

Hong Kong

Connect

View profile
23

Linda Baritski Aka SEASONOFVICTORY

Freelance Illustrator / Packaging Designer, Self Employed (as SEASONOFVICTORY)

United Kingdom

Connect

View profile
Luis Muñoz

Digital Illustrator, Flexprint sas

Japan

Connect

View profile
2

Lonsdale

France

Follow

View profile
Matt Pye

General Manager, INNOCEAN Worldwide

United Kingdom

Connect

View profile
Anastasiia Zaesenok

2d Animator, Illustrator, Freelance

United States

Connect

View profile
Daniel McKenna

Graphic Designer, Self-Employed

United Kingdom

Connect

View profile
Presentable

India

Follow

View profile
Gerard Brown

Video Producer, Freelancer

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.