About me

Creative Direction. Trend Intelligence. Product Storytelling.
I help lifestyle, home, textile, and consumer brands turn trends into commercially relevant product direction.

As a Creative Director and strategic design partner, I help teams identify what is changing in the market, define the right color and aesthetic direction, and translate those insights into cohesive, buyer-ready collections.

My work can support the full creative process before production, including trend research, competitive analysis, collection concepts, color palettes, print and pattern direction, product development guidance, mood boards, brand decks, catalogs, and sales presentations.

With more than 25 years of experience across fashion, textiles, home furnishings, and product development, I bring together creative judgment, market awareness, and commercial thinking.

I work remotely with retailers, manufacturers, merchandisers, and lifestyle brands that need senior-level creative direction.

Available for freelance projects, consulting engagements, fractional creative direction, and remote collaborations.

Creative Direction:
Fractional Creative Direction
Collection Strategy
Product Line Direction
Brand and Visual Direction
Seasonal Concept Development
Creative Team Guidance

Trend and Market Intelligence:
Trend Forecasting
Consumer and Lifestyle Research
Competitive Market Analysis
Global Trade Show Research
Retail and Visual Merchandising Research
Color and Material Direction

Product and Surface Design:
Product Development Direction
Print and Pattern Direction
Textile Design
Surface Pattern Design
Artwork Curation
Collection Editing
Colorway Development

Buyer-Ready Communication:
Trend Reports
Mood Boards
Brand Decks
Buyer Presentations
Product Catalogs
Sales Materials
Visual Storytelling Systems
Newsletters

Work
Articles
Achievements
Activity

Alex's work

Mass Retail Holiday Collections: Visual Merchandising and Product Development

Maison & Objet 2026 Highlights: Product, Color and Material Direction

Cross-Category Holiday Solutions: Product and Retail Capabilities Framework

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