About me

Alex Normanton is Global Brand Experience Lead at Reckitt. In this role, Alex drives category growth by translating design into meaningful brand experiences and sustainable innovations.

Prior to this, Alex worked for some of the world's leading agencies including Saatchi & Saatchi, MassiveMusic and Design Bridge. He's previously worked with Sony Music, Johnnie Walker and Rainforest Alliance (amongst others), and been recognised by a number of awards such as the Clios, Cannes Lions, D&AD and the One Show.

A big advocate for the power of sonic branding, he believes that audio language should be considered by designers and marketers in the same way that visual and verbal language is. It's no surprise then that he chose a podcast as the medium for his passion project, DOPA, which fuels conversations around creative wellness.