About me

I'm a seasoned creative professional with 26 years of design experience, including the past 10 as the owner of my own design firm. Throughout my career, I've led every aspect of the creative process—from building large-scale campaigns from the ground up to managing creative teams and overseeing project execution in fast-paced, deadline-driven environments.

My expertise spans creative strategy, concept development, and full-scale production across both print and digital platforms. I have a deep passion for typography, infographics, and photography, and over 15 years of experience in photo art direction. I'm known for my sharp eye for composition, color, photo selection, and layout.

I bring extensive knowledge of print production and have consistently acted as a client advocate throughout the printing process to ensure quality and consistency. I also develop strategic social media plans and design visually engaging, brand-aligned content that drives audience engagement across platforms.

Whether creating brand standards and style guides from scratch or designing within established brand systems, I ensure visual alignment across all materials. I collaborate closely with writers, editors, illustrators, and printers, and I'm highly experienced in budgeting, scheduling, and implementing organizational processes that keep teams focused and projects on track.

Skills

adobe after effects, Adobe Illustration, Adobe In-Design, Adobe XD, Art Direction, Brain storming, Brand / Logo Design, Brand Management, Brand standard design, Brand Stategy, Branding, concept development, Creative project management, Digital Art, Digital Marketing, Digital Strategy, figma, google suite, Graphic Design, Illustration, Info-graphic design, microsoft powerpoint, photo art direction, Photoshop, Print Design, print production, Squarespace, wordpress

Sector Experience

Brand Management, Branding, Busines to Business, Enrollment Marketing, Fundraising Communications, Invitation Design, Marketing for Higher Education, Non-profit, Publication Design

Clients

Caltech, Claremont McKenna College, DMV Desk, Doctors of USC, Flintridge Preparatory School, Huntington Hospital, Huntington Library, Art Collections & Botanical Gardens, KCET, Keck School of Medicine of USC, KPCC, Los Angeles Jewish Home, Pasadena Humane Society & SPCA, Pasadena Unified School District, PRO-TECH Design & Manufacturing, Southern California Public Radio, UC Irvine Bren School of Informatics, UC Irvine Health, UC Irvine Law School, UCLA Department of Neurosurgery, UCLA Development Communications and Marketing, UCLA Henry Samueli School of Engineering, UCLA Luskin School of Public Affairs, UCLA School of Law, University of Texas Austin Law School, USC Annenberg School for Communication & Journalism, USC Center of Philanthropy and Public Policy, USC College of Letters, Arts and Sciences, USC Division of Occupational Science and Occupational Therapy, USC Marshall School of Business, USC Norris Cancer Hospital, USC Office of Compliance, USC Ostrow School of Dentistry, USC Price School of Public Policy, USC School of Pharmacy, USC Viterbi School of Engineering, Westmark School, YMCA of Metropolitan Los Angeles