About me

My background blends creative copywriting for boutique advertising agencies and marketing consultancy for small companies in Brazil and the US. I have worked on projects for major clients such as Syngenta, Nissin Ajinomoto, KPMG, and Scania.

Most recently, I have worked with small businesses to develop their digital marketing strategies, including social media, e-commerce, email marketing campaigns, websites, and content marketing. Success includes optimizing client's budget to get the most return on investment and generating brand awareness, leads, and conversations.

For the past four years, I have also volunteered for the Brazilian Film Festival in Chicago, an annual event that shows "Brazilian films with a social conscience." I coordinate the communications, currently managing a team of eight volunteer that help us develop and execute the marketing communications plan.

Currently, I am pursuing a Master's Degree in Integrated Marketing Communications at Roosevelt University Chicago and focusing on strategy.