Alexandra's work

About Alexandra

With a background in journalism, I am a content and communications specialist who

uses data-driven insights and the power of storytelling to create meaningful content

for brands and publishers.

With over 15 years' experience in omnichannel content strategy and execution, I

help brands and publishers design and develop their story, messaging, style and

tone of voice (TOV) to create best in-class content at every stage of the customer

journey to increase brand awareness and meet short- and long-term goals.