About me

Versatile B2B and B2C marketing and business development professional with 12+ years of experience developing and implementing data-driven marketing and partnership strategies for domestic and international markets.
Comprehensive knowledge and proven ability in leading full cycle global-scale integrated marketing programs from strategy development, segmentation, targeting, planning, implementation, analysis, and optimization.
Hands on knowledge and experience in:
o Demand generation and customer acquisition
o Customer activation, engagement, and retention
o Marketing Channel know-how (SEM, Display, Social Media, Video, Retargeting, Direct Mail, Offline Store)
o Brand & Product Marketing Management
o Marketing Reporting and Analytics
o Global Cross Functional Project Management
o Vendor, Partner Relationship Management
o Digital & Print Creative Development

Specialties: Online marketing | web marketing | digital marketing | internet marketing | online advertising | search engine marketing | SEM | paid search | PPC | display advertising | retargeting | remarketing | social advertising | video advertising | lead generation | demand generation | lead acquisition | customer acquisition | online acquisition | B2B marketing | B2C marketing | online tracking | product marketing | project management | Creative Management | International Marketing | Global Marketing | Event Marketing | Marketing Communication | MarCom |