About me

Alex Little is a New York-based Executive Creative Director and agency founder from Melbourne, Australia. Alex arrived in New York in 2017 and was named AdAge US Creative Directors of the Year while propelling McCann New York to Cannes Lions #2 Global Agency of the Year with work for Verizon and March For Our Lives. At McCann, Alex created the Grand Prix winning gun reform film, Generation Lockdown. The 2-minute video shows a young school girl teaching a group of real adults how to survive a mass shooting. It was shared by every major news organization and played on the floor of Congress.
At Translation New York — a hybrid record label advertising agency — Alex led a team of 25 creatives on WhatsApp, AT&T and The New York Knicks. For AT&T, Alex developed the AT&T Connected Helmet — a life changing device for Deaf football players that projects play routes on a display built into a helmet. It was approved by the NCAA and is used in football games today. He also launched WhatsApp's first ever global platform — revealed in an Amazon Prime film he created starring NBA star Giannis Antetokounmpo.
Alex launched his own Grand Clio winning agency Tall Poppy in 2024 and worked with Major League Baseball, NASA's energy partner AIRCO, as well as UNICEF.

Alex's work

Generation Lockdown

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.