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About me

Currently the Director of Digital Marketing at a global lifecycle management healthcare company. With over 20 years of experience in integrated communications, marketing, and digital marketing, I have held various leadership roles across multiple multinational organizations. I have introduced new digital revenue streams and optimised marketing deliverables, supporting charitable initiatives worldwide. Notably, I delivered the first European facial recognition OOH campaign to raise awareness of discrimination against girls and won awards for impactful social media campaigns.

I am a passionate advocate for modern marketing, driving transformation efforts that enhance brand awareness and generate growth.

Details

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesDigital Director

Recommendations

Currently No Recommendations

Skills

Accessibility, Acquisitions, Advertising, Agency Coordination, Agile Development, AI, Analytics, Branding, SEO

Sector Experience

Branding, Charity / Not for profit, Communications, Digital (SEO, PPC, SEM...), Education, Healthcare, Marketing, Pharmaceutical, Publishing, Technology

Activity

Connections4 Followers4 Following5

Likes0

Creativepool member since 27 February 2025

Work
Articles
Achievements
Activity

Alex's achievements

Site Achievements

Top 25

Judging

Alex Betti has sat on the Creativepool Annual jury.

Annual 2025 Judge Brand Team of the Year

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