About me

I believe the best work happens where art meets science. I'm a restless risk-taker at heart, and I thrive in challenging environments where no brand problem feels too big to solve.

Currently, I'm the VP of Marketing at Formula E, where I lead marketing and fan engagement for the world's fastest-growing motorsport. Before diving into the racing world, I spent years both brand and agency-side, helping shape the narratives, growth, and creative strategies for iconic brands like Nike, Beats by Dre, and Coca-Cola.

I love the high-risk, high-reward game of grabbing and holding consumer attention. To do that, I straddle the line between creative brand-building and hard commercial growth. My philosophy is rooted in a "test and learn" mindset: iterate, review, and never be afraid to take the leap—because even the most established brands must constantly rejuvenate.

Above all, I'm a team builder. I focus on creating deep trust, learning from others, and fostering an environment where every idea is valued and pursued.

Always happy to connect with fellow marketers, creators, and brand builders. Let's chat.

Skills

Brand Stategy, Digital Marketing, Influencer Marketing, Marketing Strategy, Media Planning, Social Media, Strategy Planning

Sector Experience

Branding, Fashion, Footwear & Accessories, Retail, Sports, Technology

Awards

British Arrows, Campaign BIG Award - Gold, Creative Circle Award - Gold, D&AD Award - Graphite Pencil, One Show - Gold Pencil