About me

I'm an accomplished marketing leader with a passion for creating bold, impactful, data led initiatives to build and grow brands with a consumer first mindset. I've had the opportunity to drive brand and creative strategy for some of the world's most iconic, lifestyle-driven brands including Nike, Beats by Dre and Coca-Cola - both agency and brand side. I now lead marketing and fan engagement for the world's fastest growing and most sustainable motorsport, building global fandom and a profitable media platform.
I am energised by ambiguous, high-expectation challenges. I thrive in innovative team environments, collaborating to make change for the brand and their community. I am a digital-first thinker who is globally minded and highly strategic. I build global go to market strategies, incorporating market prioritisation, budgeting & KPIs, and using data and audience insights to build out effective and efficient plans.