Alessandra Paglialonga
Senior Art Director (freelance)
ABOUT
Miller Genuine Draft beer is 4xCold-Filtered.
This process keeps the ingredient's flavor unchanged and makes the beer extremely smooth.
We created a campaign for the Latin American market to explain the meaning of SMOOTHNESS producing a TVC, a series of posters and an experiential event to immerse the audience into an exceptional smooth experience.
Back to Miller Genuine Draft - LAT AM Market project
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