Alessandra Paglialonga Senior Art Director (freelance)

ABOUT

Miller Genuine Draft beer is 4xCold-Filtered.
This process keeps the ingredient's flavor unchanged and makes the beer extremely smooth.
We created a campaign for the Latin American market to explain the meaning of SMOOTHNESS producing a TVC, a series of posters and an experiential event to immerse the audience into an exceptional smooth experience.

MADEIT CREDITS

Project featured: on 11th January 2018

Miller Genuine Draft - LAT AM Market

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