About me
I'm a Creative Director with over 30 years of experience building brands that transcend. My expertise include strategic thinking, creative process design and business transformation in Latin America, Europe, and international markets.
I've been awarded at The New York Festivals (Silver Medal, 1993), Best Kids & Family Program Award, and Increased Restaurant Visits Award at McDonald's (2006).
I'm the founder of the first Latin American agency to win a global McDonald's campaign translated into multiple languages across the Americas, Europe, and Asia for the 2006 FIFA World Cup.
But above all, a Brandbuilder(TM) of ideas that make people think.
-Strategic Direction
-Creative process design and optimization
-Brand transformation and repositioning
-Go-to-market strategy development
-Creation and leadership of innovation areas
-Creative Coaching for teams and clients
Skills
Advertising, Brand Management, Branding, Campaign Planning, Creative Direction, Digital Marketing, Digital Strategy, Experiential Marketing, Marketing, Strategy Planning, Team Management, Training
Sector Experience
Advertising, Brand Management, Branding, Creative Services, Marketing
Awards
on 9th January 2018 Project featured:Photography (iPhone)
on 25th October 2019 Project featured:Fury is an inspiring feeling
on 23rd May 2023 Project featured:A Club with taste
on 23rd April 2026