About me

As VP Regional Creative Digital Director at Publicis One, he is responsible for the overall digital creative vision for Latin America. In his role he guides ideation, content creation and emerging/creative digital projects for Global clients such as McDonald's, Coke, Samsung among others.

Alejandro joined Publicis Groupe over 14 years ago as Innovation & Content Director. Prior to joining Publicis he began his career as a Strategic Creative Planner at McCann Erickson and a Sr. Copywriter at Havas.

Alejandro's creative background is extensive as he always thinks creatively to apply new technologies to drive client objectives. He played a significant role representing Latin America at the Global Product Committee; evaluating company product and fostering better creative ideas. Also, he served as a key innovator with regards to emerging media especially in digital.

Throughout the years he has been recognized in numerous international festivals garnering over 30 awards, which were widely published globally. Such as:

- 6 Lions at Cannes Lions International Festival of Creativity o Follow2Unfollow (1 Silver, 3 Bronze and 1 shortlist) o 20% More - Duracell (1 Gold)

- Gunn Report

o 2nd most creative media campaign

- Effie Perú

o Bloqueo, Bloqueo - Old Spice (Gold)


o Follow2Unfollow (1 Silver and 1 Bronze)

- El Sol de Iberoamérica

o Follow2Unfollow (1 Gold and 1 Silver)

- El Ojo de Iberoamérica

o Follow2Unfollow (1 Silver and 1 Bronze) o 20% More - Duracell (Shortlist)

- Diente

o Imagina con Oreo (1 Bronze)

- Cristal Festival

o Follow2Unfollow (Grand Prix, 2 Gold)

- IAB Conecta México

o Planeta de Ideas - Coca-Cola Company (2 Silvers) o Powerdrones - Coca-Cola Company (1 Bronze)

- The Festival of Media Global

o Follow2Unfollow (1 Gold and 3 Shortlist)

- The Festival of Media Latin America

o Follow2Unfollow (Grand Prix and 2 Gold) o 20% More - Duracell ( 1 Gold)

- The Internationalist of Innovation in Media


o Follow2Unfollow (1 Gold)

o 20% More - Duracell (1 Silver)

o Keeping up with the fans - Samsung (1 Gold)

o 404 error not found - Coca Cola Company (1 Bronze)

- Latin Billboard Awards

o Smile while you shake it - Post (Best Branded Entertainment Campaign)


Content, Copywriting, Creative Direction, Digital Marketing, Social Media

Sector Experience

Advertising, Branding, Communications, Creative Services, Personal Care, Restaurant / Cafè


Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, cristal festival, Diente, El Sol, Festival of Media Award, FIAP, gunn report, IAB, Latin Billboard Awards, ojo de iberoamerica, The Internationalist of Innovation in Media


Coca-Cola, McDonald's, Mondelez International, Procter & Gamble, Samsung

5th ranked Creative Director
Top 25 Creative Director Project featured:Bloqueo, Bloqueo
on 4th September 2019
On the web
Perm, Freelance
Skill Level
Spanish & English
Creativepool member since 2 April 2019