ABOUT

Background
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Artetmode is a private school that offers three-year and two-year professional courses in the fashion industry, mainly for fashion designer, tailors and model makers.
Cinzia Sassone is a Fashion Designer who, after a couple of years, embarked on a process of relaunching and innovating the school identity by creating a creative box, that can be described with the following words: "school of fashion and creative space".
In the school container, there are cultural, creative and artistic initiatives. The artistic activities allow students to contribute more professionally, so they can learn the practical side of their chosen career.

Brief
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To give more visibility to its teaching philosophy, Artetmode needs to create a recognizable brand that captures a young audience mainly targeting recent high school graduates or graduates who want to specialize or deepen specific manual techniques.
In addition to the objective described, an adult audience should also be considered who is passionate about fashion, wants to develop their skills, in this regard short courses on specific topics are active.

Note
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The high-level collateral activities are aimed at creative innovation in the fashion environment, useful for the visibility of the school, and have achieved objectives of excellence such as the presence at the "Salone del Libro" in Milan: Vestiti d'Artista is a registered brand, creates dresses with pictorial works of contemporary artists and not only that.
Vestiti d’Artista communication will be integrated without changes.
Artetmode needs a flexible identity that can be applied to both media print and digital.
Until now, the school has never adopted uniform visual communication.


Design process
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The “Splat” of colours represents the three main characteristics of those who approach this world: optimism and vision of the future (green), passion and dedication (red) and finally, the bright fantasy (yellow).
All together they explode in a mix that lights up imagination, design and creativity, dominated by the design of the light bulb becoming the symbol of Artetmode.
The “Splat” becomes the versatile element of the design, creating a highly recognizable identity, both in whole and in partial view.
The “Splat” paired with the background distinguishes the areas of the School (white background), Concept_Box the cultural and creative meeting area (yellow background) and finally Art_Lab the work and production area (red background).