About me
Hey! I'm a Creative (Art) Director, educator and entrepreneur from Alicante, although Barcelona has been home for half my life.
I've spent +20 years in advertising, working at agencies including DDB, BBDO, DoubleYou and McCann for brands such as Audi, SEAT, Vueling, Affinity Petcare and Andalusia Tourism.
I'm a strategic thinker with a strong creative vision, but very much a hands-on creative. I like building ideas, not just directing them, and working closely with teams and clients to turn them into work that is culturally relevant, innovative and effective.
For the past two years, I've stepped outside the agency world to build my own hospitality brand from scratch, bringing together food, specialty coffee, branding, design and communication. Becoming an entrepreneur has given me a completely different perspective on creativity: making decisions, taking risks and experiencing first-hand what it means to build a brand and a business.
Alongside my professional career, I've been teaching Brand Design at the University of Vic for the past 10 years, and more recently Creativity — probably one of the most rewarding parts of my career.
Enough about me. Shall we make something together
Skills
Advertising, Art Direction, Brand / Logo Design, Branding, Creative, Creative Direction