About me
I'm a creative director blending London design craft with California digital edge — shaping brands through retail, identity, launch events, and immersive storytelling. I've led and inspired diverse, high-performing teams across London, New York, San Francisco, and Los Angeles.
Recently, I directed experiences at Netflix, designing the guest journey for their 2025 Upfront. Before that, I spearheaded experience innovation for AFEELA, Sony Honda's new mobility brand, at dotdotdash (TBWA).
Previously, I was Global Executive Creative Director at Landor (having led design at FITCH prior to its merger into Landor), delivering award-winning work for Apple, Adidas, Google, Netflix, Starbucks, VW Scout, and Walmart.
Recognised with international honours including Cannes Lions, LIA, and DBA Design Effectiveness — for creativity that delivers real impact.
Skills
3D Design, AI, Brand / Logo Design, brand experience, Brand expression, Brand Management, Brand Stategy, brand strategy, Branding, Creative Direction, experience design, innovation, Retail Design, service design, UX/UI
Sector Experience
Automotive, consumer electronics, financial services, FMCG, hospitality, Information Technology, Pharmaceutical, Retail, Sports Branding, Technology, telecommunications
Awards
Cannes Lions - Bronze, Cannes Lions - Silver, LIA Award - Bronze, LIA Award - Silver, One Club Award - Merit, Transform Award
Clients
Accenture, Adidas Germany, Apple, audacy, Coca-Cola, Colgate, Dell, Disney, Foot Locker, Google, Hamleys, Hilton Hotels, Lego, Lynk & Co, MARS Inc, Miele, Nasdaq, Netflix, New Balance, PFIZER, S&P Global, Samsung, Starbucks, T-Mobile, Under Armour, Vodafone, VW scout, Walmart, Xfinity