AKQA
London
ABOUT
Volvo Cars want to attract a younger and progressive luxury consumer who still see them as a boxy, safe option. Rather than telling people they're different from their German rivals, we want people to experience it. Thus we propose Volvo Cars launch their own fragrance, designed by their own internal 'nose team' on to the world stage.
Back to Volvo Cars – Nordic Mist Perfume (Concept) project