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Volvo Cars want to attract a younger and progressive luxury consumer who still see them as a boxy, safe option. Rather than telling people they're different from their German rivals, we want people to experience it. Thus we propose Volvo Cars launch their own fragrance, designed by their own internal 'nose team' on to the world stage.

Date created: January 2018 2018-01-01T00:00:00+0000
Date published: 9 April 2018 2018-04-09T00:01:08+0100

MADEIT CREDITS

  • Volvo CarsClient
Project featured: on 10th April 2018 Contributor:

AKQA has been a Contributor since 31st July 2020.

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Volvo Cars – Nordic Mist Perfume (Concept)

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