In its first ever formal campaign that begans with a national U.S TV spot, World Gold Council, in partnership with AKQA, created a character with the authority to advocate the benefits of gold as a modern investment asset. One of the World Gold...
The new year is upon us, January is almost over, and chances are you’ve been spending the past few weeks thinking about the next steps in your career. Or perhaps you would like to know how to make your business the best out there for employee...
The Melbourne team created the Work From Home radio station, WFH FM, in March 2020, in the beginning of lockdown as a way to stay connected, and boost morale. Listeners and DJs from across the global AKQA family have contributed, with highlights...
10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...
The best campaigns made during the COVID-19 outbreak No matter how crippling of a blow it receives, the creative industry will always be ready to stand back up and prove its resilience. Even earlier in the year, with the world preparing to shut...
Future Lions, AKQA's annual global competition to unearth the next generation of creative talent, is now open for entries. This year's Future Lions theme is a call to action for young people aged 18 - 25 to showcase how creativity is an essential...
The fifth Creativepool Annual celebrates the best in the industry from 2019 The full list of Annual 2020 winners has been released, featuring people and companies who have achieved creative excellence in the past year. Now in its fifth running year,...
AKQA has been a big part of the Creativepool community in one form or another since its initial inception. The agency has been a Creativepool member since 2013 and has been behind dozens of featured projects and award-winning Annual entries over the...
A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...
AKQA has invited the top 10 construction equipment companies of the world to adopt its new open source software to protect nature reserves from destruction. Despite their protective status, one third of the areas are under threat from human...
“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio, which is named AKQA Casa. The...
The winners of the Creativepool Annual 2019 were announced last night at a celebratory event held at East London’s Banking Hall. Global industry figures and key members of the Creativepool network gathered at the exclusive venue to toast the...
