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About me

Freelance fine and high jewellery designer with over 16 years of experience in the luxury sector. A GIA-trained gemmologist and Central Saint Martins graduate, I specialise in concept creation, brand direction, and the design of exceptional fine and high jewellery collections.

Formerly with Boodles, where I created the iconic Be Boodles and The Knot collections, and Head of Design at Damas Jewellery in Dubai, I led creative strategy, brand evolution, and international trend direction. Today, I collaborate with leading houses and emerging brands to define distinctive creative identities and deliver visionary, market-leading jewellery design.

Details

AvailabilityLooking for work

ContractFreelance, Part time

LocationLondon: United Kingdom

Working LocationsLondon: United Kingdom

Skill LevelSenior

LanguagesEnglish

Tagged Job TitlesJewellery Designer

Ranking

#2 Ranked Jewellery Designer

Achievements

Top 25Jewellery Designer

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Recommendations

Currently No Recommendations

Skills

Creative Direction, Illustration, Jewelry Design, Market Research, Photoshop, Rendering

Sector Experience

Design

Clients

Annoushka, Asprey, BijouQ, Boodles, Damas, Domino, Gubelin, Pace Group

Awards

Cartier International Consultancy Project 2008, Goldsmiths Craftsman and Design Awards 2019 - Commended Award

CV / Resume

Aiyna's CV/Resume

Activity

Connections10 Followers10 Following14

Likes6

Creativepool member since 4 October 2025

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Conceptual artist & independent art director, sdebbah studio

Estonia

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Who liked Aiyna's work

Richard

Elisabeth Grosse aka LIZITA

Samira Deb

Creativepool

Ruwaidah Maudarbux