ABOUT

Concept

Australia is currently facing an unprecedented marine disaster: a toxic algal bloom stretching across 500 kilometres of South Australia’s coastline. The number of animals killed and habitats destroyed is equivalent in scale to the black summer bushfires.

The algal bloom was not inevitable: scientists have said it was “foreseeable and even predicted.” And yet our politicians are too scared to name the cause: out of control pollution from fossil fuels are causing our oceans to warm, and it is getting worse every year.

The South Australian Government has called the bloom a ‘natural disaster.’ But’ the Government has so far refused to acknowledge the root cause of the deadly bloom – the impact of pollution on our climate. And yet scientists are clear that the bloom is an unnatural disaster, caused by fossil fuels heating the planet.

Execution

Art Deco tourism posters have been given a sinister twist in a campaign by climate communications charity, Comms Declare.

The campaign aims to show that the unprecedented ecological, health and economic disaster can be largely blamed on climate change, still being fueled by the burning of coal, oil and gas.

The campaign is directed at Santos, South Australia’s largest company and, according to the Clean Energy Regulator, the 26th-largest greenhouse gas polluter in Australia.

The illustration is hand-painted by Stuart McLaughlin.

Results

Currently in market.

The campaign was created using Ad Net Zero guidelines.

Media used:
Digital OOH, using energy-efficient LED technology, renewable power sources, and eliminating physical printing waste.
Rock Posters made with Australian-made Revive Laser 100% Recycled Carbon Neutral paper and pasted with biodegradable glue.
Water Pressure Stencils, no residue or colour is applied to the pavement. They only use water, environmentally friendly.

No AI was used in the commissioned art, hand-painted by Stuart McLaughlin.