Aida's work

About Aida

I'm a brand partnerships and PR manager based in Cheltenham, with five years of agency experience and twelve years of competitive showjumping behind me.

At Louder in Moscow, I ran partnerships and influencer programmes for Hasbro, Bugaboo, Miele, and Sanpellegrino. The project I'm proudest of started with a cold approach. I originated a collaboration between Bugaboo and Tilda, a Moscow café, and the QR-tracked promotion we built around it sold 1,000 strollers in a month.

I moved to the UK in 2023 and graduated from Hartpury in 2026 with a First in Equine Business Management. My dissertation looked at transparency and contract clarity in elite online showjumping auctions, and has been accepted for publication by EQuerry. In 2025 I managed social content for clients at GADD Marketing.

I'm looking for partnerships and account roles in equestrian, sport, luxury and lifestyle, based in Cheltenham or hybrid in London.