. . .

About me

Currently I work for The Drawing Room as the Creative Director of an award-winning, full-service, branding, design, interactive and advertising boutique.

I direct all creative aspects of Upp's work including design, creative, motion, branding and user experience - and everything else in-between.

As the creative leader of strong, multi-disciplined creative and development departments this role encompasses team & line management, operations, creative direction, strategy, art direction, process and I am still very keen on getting my hands dirty.

I have been lucky enough to work for various top-100 UK creative agencies such as TBWA\, BDH and Tequila and have produced work for some well known clients. I have built and managed great creative teams along the way and look forward to doing so again and again.

My formal training and study revolved around graphic design through many undergraduate levels culminating in a BA (HONS) in Graphic Arts under the direct tutelage of David Crow. But, soon after my commercial career began I was given an opportunity which was to ultimately define an 11 year specialism in digital, interactive, new media... it has been called a lot over the past decade or so.

At the end of this 11 year journey I made an intentional decision to jump out of my comfy-ness, re-broaden my focus and rediscover the physical realm.

Since then I have been driving and producing work across the gamut of design applications and leading successful creative teams in this broader capacity. I also Lecture at the University of Leeds - teaching Graphic Design students how to become interactive designers through AI, IxD and UI. So, I am still a digerati at heart, but creating the physical side of the coin makes me a happy guy.

Specialties: Creative direction, design, concepts, branding, management, typography, semiotics, interface and interactive design, motion graphics, User Experience, information architecture, accessibility, B2C, B2B

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Blackdog Design Limited

New Zealand

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Sebastian Balaciu

Creative Director, BLUEFIREMARK

Romania

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Mark ribau fernandes Evans

owner, m.m.luxury.shoes.portugal

Portugal

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AGENCYMOBILE

United Kingdom

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Pravin Shinde

3D Artist, al kamil softtech

United Arab Emirates

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Boox

United Kingdom

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Robert Stone

Head of Talent, McCann London

United Kingdom

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Creative Resource

United Kingdom

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Christian Fradet

UX Designer, Virtual Mind

United States

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Lianne Saylor

freelancer

Andorra

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Mocup

Czech Republic

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Premier Group Recruitment Ltd

United Kingdom

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Plantation Drinks

United Kingdom

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