About me

I'm curious. When something drive my attention I have the need to know and investigate.

I love photography and sports, especially basketball. I'm passionate about technology and its contribution to the way we communicate.

In the last 15 years, I have worked in Social & Digital advertising/marketing, focused on creative and strategic development, thinking, designing and building digital experiences.

Between 2015 and 2017 I developed and led Socialyse in Argentina, specialized agency of the Havas Group. We were a team of more than 50 people working on digital creativity, content generation, community management and social trading.

In 2017, I co-create HOY, a creative agency focused on cultural innovation and shareability, integrating a team with different profiles, from creative to developers, from artists to engineers. I worked as CCO until 2018.

At the beginning of 2018 I joined Y&R Buenos Aires as director of innovation and interactive. In 2019 WPP joined two agencies: VML, the most innovative agency in the USA and Y&R. Now we are working on a transformation process and collaborating in create ideas that generate conversation or, as we say here, "something memeable", trought the union of BX and CX, taking care of the complete user journey.

In the meantime, in 2019, I started my own proyect with a friend: Animales de Altura. It's a small mountain climbing guide service located in Argentina that provide services to climb diferent mountains like Lanín, Mt. Plata, Mt. San Francisco and Mt. Aconcagua. (IG: animales_de_altura).

Skills

Advertising, Branding, Creative Direction, creative process, Digital Marketing, Digital Strategy, innovation, Interactive Design, Internet, SEO, Social Media, Strategy Planning

Sector Experience

Advertising, Communications, Creative Services, Digital (SEO, PPC, SEM...), Social Network / Community

Awards

+Digital, Diente, Effie\'s - Bronze, Effie\'s - Gold, Effie\'s - Silver, El Sol, Lápiz de Oro