About me

I'm a London-based visual communication and experience designer working on projects across the world, with an eye for typography and model making. I graduated from Central Saint Martins (MA Narrative Environments) and am the founder of Ines Designes Studio specialising in branding and urban storytelling.

My entrepreneurial mindset and positive attitude towards challenges have enabled me to love what I do and to do what I love. I'm a hands-on designer, often combining analogue (e.g. woodworking) and digital media, and very keen to try out new materials in order to achieve more distinctive results.

As part of the team I have worked with adidas, Oakley, Virgin Money, TSB and The British Museum for whom I created customer experience design solutions.

In 2016 I won the first prize in the Yamamay Airport Concept Store competition in Milan, Italy, and in 2017, my Masters project - diverCity Matchmaking - was selected for the London Festival of Architecture.

My interest in cities and architecture led me to focus my practice on developing urban strategies while working on locations in Malaga, Copenhagen, Seoul and Shangyu in China.