About us

Aesop - A creative agency powered by narrative thinking.

A lot of agencies talk about storytelling. And, at face value, it’s what all advertising agencies are doing. But for us storytelling isn’t an outcome, it’s a process.

Stories are the most powerful form of communication. They shape people; they shape culture. The most powerful stories have a clear underlying narrative structure, with a conflict at their very heart.

We use narrative thinking to unlock powerful creative strategies that create impact for brands in culture. Impact that turns your brand into a commercial success story.

Aesop's articles

The Most Luxurious Brand Identities Ever in Premium Branding

Top Hires of the Week

Ads of the Week: Peter Kay, Jamie Oliver cooking in a car, Phish & Chips and other stories

Top 10 Hires of the Week

Valentines Day 2017 in Advertising