About me

Adriano is a visionary leader in the creative industry, driven by a deep passion for nurturing and developing creative talent. With an impressive track record, he has been recognized with 47 Lions at the Cannes Festival, including a Grand Prix, as well as numerous awards at D&AD, OneShow, Clio Awards, Asia Spikes, El Ojo, Wave, CCSP, Effie Latam, and Brazil. Adriano's ability to inspire creative teams has consistently resulted in exceptional work that fuels client growth.

Currently serving as the Global Executive Creative Director at S-38, the exclusive WPP agency responsible for SC Johnson under Ogilvy and VMLY&R Commerce, Adriano brings his expertise in driving creativity on a global scale.

In his previous role as the Global Executive Creative Director overseeing McDonald's creative business in over 25 markets within the Publicis Groupe, achieving an unprecedented number of creative and effectiveness awards globally. At Leo Burnett Chicago, Adriano also led Campbell's brand portfolio and spearheaded the Sharpener Wall initiative. This initiative aimed to maximize the agency's creative reputation across all brands by integrating various creative disciplines such as technology, content, PR, data, and entertainment, resulting in world-class work.

Before joining Leo Burnett, Adriano held key positions at Grey Brazil, initially as an Executive Creative Director and later as a Chief Creative Officer. Under his guidance, Grey experienced unprecedented success, securing over 17 new brands and numerous creative awards, surpassing the agency's previous achievements. This remarkable performance led Grey to be recognized as the Most Innovative Brazilian Agency at Cannes for three consecutive years (), the Brazilian Agency with the highest number of awards at Cannes in 2018 and 2019, and the most awarded agency in Mobile at Cannes in 2018. Additionally, Grey Brazil became the most awarded office in the Grey Network for two consecutive years (2018 and 2019). In 2019, according to the Cannes Global Creativity Report, Grey Brazil ranked as the second-best agency in Latin America, a historic milestone in its 46-year history.

During his tenure at Grey, Adriano collaborated with renowned brands such as P&G, GSK, and Volvo, leading successful campaigns like "Corruption Detector," "Miles for the People," "Volvo Competitors' Sale," "Volvo Live Reviews," "The Canceller," "On Hold Music Festival," and "P&G Olympic Moms." Adriano's exceptional leadership from 2016 to 2019 significantly contributed to Grey Brazil's impressive performance and recognition at the Cannes Lions festival.

Prior to joining Grey Brazil, Adriano was part Publicis Brazil, Wieden + Kennedy, Leo Burnett Tailor Made and DM9DDB (Agency of The Year in Cannes 2009) and had the opportunity to work for big brands including Nike, Fiat, Heineken, Coca-Cola and Honda.

Adriano has been on the juries of some of the most important Festivals, including Cannes Lions, Art Directors Club NY, YouTube Works Awards, El Ojo de Iberoamerica, One Show Denver, CreativePool, NY Festivals, Wave Festival, CCSP, ABP, Festival of Media LatAm Awards.

Adriano's achievements

Site Achievements

Contributor:
Adriano has been a Contributor since 25th November 2015.

Invitex3 Contributor

1 Silver
4 Bronze
2 Shortlisted

1 Top 100 Creative Leaders
1 Shortlisted
1 Judge

2 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2023

Top 100 Creative Leaders

Annual 2021

6ourbon 7ime for Beam Suntory Silver Integrated Shortlisted Branded Content Shortlisted Digital

Clone Machine for Coors Light Bronze Covid19 Bronze Digital Bronze Effectiveness Bronze PR

Annual 2020

Creative Leader of the Year Shortlisted

Judging

Adriano Matos has sat on the Creativepool Annual jury.

Annual 2021 Judge PR

Featured work

Work picked by the Creativepool editors for the homepage.

6ourbon 7ime

9 September 2021

Clone Machine

6 September 2021

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