About me

A copy-based advertising creative veteran, Adrian is first and foremost a business problem-solver. His chameleonic career spans nearly a decade in vastly different (and sometimes challengingly insular) markets. He has worked on local, regional and global campaigns across Asia (i.e. Singapore, China, South Korea and Japan) and North America (i.e. the United States and Canada).

His works have been feted in major advertising and creative shows such as Cannes Lions, One Show, D&AD, CLIO, New York Festivals, AdFest, Spikes Asia, Effie, London International Awards and AWARD, sweeping every award category imaginable from Bronze to Silver to Gold to Grand Prix. His recent campaign, Samsung's Look At Me, has been chosen as one of the 35 best case studies in the world by The Gunn Report.

Initially a below-the-line advertising copywriter grounded in the teeny-weeny island-country of Singapore, Adrian has since broken through and progressed to become a global above-the-line and digital creative working on major international brands such as Samsung and Coca-Cola. Although he has accrued diverse experiences in different markets, Adrian is a staunch believer that regardless of the market, a great advertising campaign is backed by strategic insights and powered by human emotions.

Highly-versatile in enacting a variety of tones of voice and firmly media-neutral, Adrian is always looking to make a giant positive impact on people's lives through his work.