About me

I'm the Creative Director and Founder of Brand42. We are an award-winning bunch of multi-talented, multi-taskers who work with our clients to find the right question, to design and build the right solution for their brand.
Previously known as the creator of the 'sidebar of shame' (yes, that was me), which grew the number of users of the MailOnline from 18 million to 257 million, today we are more widely recognised for our work with clients such as FAIRR Initiative, University of Law and Rakuten, to name a few. We helped FAIRR grow the value of their investor network from $ trillion to over $70trillion today, whilst addressing ESG issues in protein supply chains along the way.
Since we opened our doors in 2004, we've been fortunate to work with big brands (TopGear, Visit Britain, CNN international ) and non-profits (Bloodwise, FAIRR Initiative); tech giants (Rakuten, Alfa) and start-ups (WeatherMob, Flit Technologies) and lots of companies in between.
We challenge ourselves to find big ideas that connect, change perspectives, and transform businesses.

Some of the highlights of the past 17 years include:
- 2020 People's Lovie Winner & Silver Lovie and in Websites: Best Design - Aesthetic Danube - Life of a River
- 2020 W3 AWARDS GOLD: Environmental Awareness for Websites - FAIRR
- 2020 W3 AWARDS SILVER: General Websites - Non-Profit for Websites FAIRR
- 2019 Bronze Lovie Winner in Websites: Charitable Organisations & Non-Profit FAIRR
- 2017 People's Voice Webby for BBC Worldwide TopGear
- DBA Design Effectiveness Grand Prix and Gold Award for MailOnline web re-design & brand identity taking DM from 17m to 252m Unique Monthly Browsers
- Design of Euronews and AfricaNews to strategically create the vision and look and feel
- MailOnline iPad app design
- Global rebranding of CNN International
- Weathermob social app a series of effective design solutions
- The development and design of the LoveWall for VisitBritain & The GREAT China campaign
- Smirnoff Experience Campaign a very memorable experience
- The Caribbean, ongoing relationship over 10 years of workshops and branding for an array of clients
- Working strategically on the launch of the new digital experience for Bloodwise

Adge's work

The Rebrand of Volant Media

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LoveWall

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LoveWall

Flit Technologies

The Coller FAIRR Protein Producer Index

Alfa Website

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Alfa Website

Bloodwise Digital Design Language and Website

Euronews Website

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Euronews Website

Lifetime

CNN at Cannes Lions

THERMOLITE® Campaign

Agent-UK

Top Gear

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