ABOUT

INVISTA asked Brand42 to create an upstanding campaign architecture that would span to all operations from b2b to sales. Oh and they also wanted to be able to use this architecture to unify their creative strategy across the world.

All our work was geared towards solidifying THERMOLITE®‘s position as the leading ingredient brand in the sports wear category. It had to be striking, it had to make science approachable and it had to deliver increased sale results. No mean feat.

The Brand42 team sat down and put our heads together to find the best market positioning for the product. We wanted to get it absolutely right so we went through a process of deep research and then we moved swiftly onto opportunity mapping. We wanted to deliver the best Brand solution to showcase all the fabulous features and unique selling points of the THERMOLITE® product.

Our designs were bold and futuristic but we never forgot the emotive attributes of the brand – we’re just a bunch of softies really. First, we created the halo as a visual representation of the THERMOLITE® technology. After that, we injected ‘warming’ oranges and reds into the centre of our designs to make the product’s features pop out. We were dead set on bringing cutting edge technology back down to earth. See below for our brainchild.