-Have more than 10 years' experience in Communication & Media Operation working with one of the largest brand in UAE.
-Successfully developed a strategic external communication and social media plan to position Al Ain FC new Stadium "Hazza Bin Zayed" to be the premier home for UAE Football as well as community center.
-Launched and managed large-scale communication plans for International events, FIFA U17 World Cup.
-Managed and enhanced relationships with wide range of electronic, print media outlets including new and traditional media.
-Delivered compelling and creative content that is aligned with overall business strategy, brand & culture including managing, annual reports, internal-external communication and social media content.
-Prepared various communications, Social Media and PR strategy for Al Ain FC.
-Developed a holistic digital strategy for all social media platforms which attracted over 500,000 followers through verified Facebook, Twitter, Instagram accounts, integrating and maximizing the functionality of each tool to attract, engage and grow the audience.
-Implemented internal communications strategy that considers all audiences and levels in the organization.