About me

I'm an award-winning brand and creative leader, strategist, designer and entrepreneurial thinker, with almost 30 years' experience helping ambitious organisations grow brilliant brands. I've worked across charity and not-for-profit, B2B, food, travel, hospitality and leisure, building brands that connect emotionally, perform commercially and stand the test of time.

I am currently Chief, Brand & Creative at CC Comms.

My work is shaped by a simple philosophy: Challenge. Create. Change. I challenge assumptions and conventions, create distinctive and compelling ideas, and help brands change how they're seen, felt and valued. With a brand-first approach to design and digital, I bring together strategy, storytelling, visual identity, film and campaigns to turn opportunity into momentum.

From building magnetic brands from the ground up with clear commercial thinking and confident creative direction, to elevating established names through emotive messaging and excellence in design and motion, I blend imagination with purposeful, results-focused execution. I'm agile, collaborative and focused on making work that truly works in a fast-moving, AI-enabled world.

Curious by nature and driven by purpose, I care deeply about the impact of the work I create. I choose to partner with people and organisations who share my ambition, values and belief that creativity can be a force for positive change.

If you'd like to explore how I could help grow your brand, please get in touch to arrange a free discovery call. Let's collaborate to transform ideas into icons, visions into victories and brands into brilliant.

Skills

Brand / Logo Design, Brand Stategy, Branding, Graphic Design, Web Design

Sector Experience

Charity / Not for profit, Hospitality, Travel & Leisure

Awards

Creativepool Annual Award, Creativepool Annual Bronze, Creativepool Annual Silver, Employer of the Year, Purpose Awards, Third Sector

Clients

Clap For carers, Jewish Care, Noah, NOX Hotels, Wyndham Hotels