About me

Ranked #8 Creative Director in the World in The Drum World Creative Rankings 2022.

Ranked #1 Copywriter (APAC) in the One Club Rankings 2021.

Adam Ferrie is an Associate Creative Director at Special Group Australia. Throughout his career he has worked across a range of brands the likes of Netflix, Uber Eats, Toyota, L'Oréal, Bonds and the Royal Australian Mint, - pro-actively creating one of the most talked about campaigns of 2020/21 in 'Donation Dollar', the world's first legal tender currency designed to be donated, not spent.

His work has been recognised with over 200 honours and awards, most notably in 2021 picking up 5 Cannes Lions with 2 Gold, 2 Silver and a Bronze, 8 D&ADs including 3 Yellow, 3 Graphite and 2 Wood, a swag of Clios including Gold for Innovation, Best of Discipline at The One Show, 4 Grand Prix at Spikes Asia, 16 LIAs and taking home the Best In Show at New York Festivals among many more.

This success sees him ranked #1 Copywriter (APAC) in the One Club Rankings 2021 and #8 Creative Director in the World in The Drum World Creative Rankings 2022.

In addition to speaking at numerous awards shows about his creative works, he also sat as a Juror on the Young Lions Live Awards and PHNX Awards. He is also an accomplished Award School Tutor, guiding the next generation of Australian creative talent - achieving the honour of Tutor of the Year in his first year.

He is passionate about creating disruptive projects and campaigns which deliver genuine change for clients, consumers and society at large, running pro-bono workshops with charities and NFPs, as well as creating projects like 'Made From Melbourne', a proactive campaign designed to raise awareness and funds for Melbourne's struggling live music scene.


Copywriting, Creative Direction

Sector Experience

Automotive, Charity / Not for profit, Communications, Entertainment


Ad Stars Bronze, Ad Stars Crystal, Ad Stars Gold, Ad Stars Grand Prix, Ad Stars Silver, ADFEST Award - Bronze, ADFEST Award - Gold, ADFEST Award - Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Bronze, Clios - Gold, Clios - Silver, D&AD Award - Graphite Pencil, D&AD Award - Wood Pencil, D&AD Award - Yellow Pencil/White pencil, Effie\'s - Bronze, Effie\'s - Silver, LIA Award - Bronze, LIA Award - Gold, LIA Award - Silver, New York Ad Festival - Best of Show, New York Ad Festival - First Prize, New York Ad Festival - Grand Prize, New York Ad Festival - Second Prize, New York Ad Festival - Third Prize, One Show - Bronze Pencil, One Show - Gold Pencil, One Show - Merit, One Show - Silver Pencil, Spikes Asia - Bronze, Spikes Asia - Gold, Spikes Asia - Grand Prix, Spikes Asia - Silver, The Caples

#1 Ranked Copywriter
Currently No Recommendations
Looking for work
Annual 2022 ShortlistNext Gen Talent of the Year
Top 25 Copywriter Project featured:Donation Dollar
on 24th September 2021
Project featured:Made From Melbourne
on 16th June 2022
Project featured:Donation Dollar - The small coin made to make a difference
on 22nd June 2022

Adam Ferrie has been a Contributor since 25th November 2015.

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Tagged Job Titles
Perm, Freelance, Temp-Perm, Part time, Remote
Melbourne, Australia
Skill Level
Creativepool member since 14 February 2017